9/18/2015

Apple Buys Map Data Diagnostic Company

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Apple Inc. spent a reported $25 million to acquire Mapsense, a two-year-old startup in San Francisco that has developed technology to analyze mapping and location data, reports tech Web site Re/code.

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Apple Inc. spent a reported $25 million to acquire Mapsense, a two-year-old startup in San Francisco that has developed technology to analyze mapping and location data, reports tech Web site Re/code.

Mapsense's capabilities can make data-driven interactive maps from information collected from connected cars and smartphones. The acquisition could add capacity to Apple's own mapping app and support the company's secretive plans to develop an electric car and/or advanced services for such vehicles.

Mapsense's 12-member staff includes former employees of Apple, Google and Palantir. The latter company has raised $2.5 billion in funding to develop what its founder describes as a "basemap" that, among other things, details the dimensions of every building in the U.S.