Hyundai Projects Future Hologram Tech

May 16, 2018 at 2:08 PM

Hyundai Motor Co. is working with supplier affiliate Hyundai Mobis Co. on a number of next-generation technologies, including a system that can project holographic images into a vehicle’s interior.

The carmaker aims to be “far ahead” of competitors on in-vehicle hologram systems, vice chairman Chung Eui-sun tells Bloomberg News. He says such systems would be integrated with Hyundai’s voice control technology, with images projected onto the dashboard, a passenger seat or elsewhere in the interior.

No technical details or timeline for commercialization were provided.

Hyundai also is recruiting software specialists and engineers to develop advanced robotics and artificial intelligence systems, Chung says. And the carmaker is collaborating with the Rhode Island School of Design to study the body structure of insects in terms of aerodynamics and other performance attributes that could be applied to vehicles.