5/17/2019

Hyundai Tests Vehicle Subscriptions, Ride-Sharing

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Hyundai Motor Co. is evaluating subscription plans and other alternatives to traditional vehicle ownership models in the U.S.

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Hyundai Motor Co. is evaluating subscription plans and other alternatives to traditional vehicle ownership models in the U.S.

The carmaker’s Hyundai Capital America arm is working with Flexdrive, which specializes in software platforms for dealers and fleets, to develop new financing options. The companies also are providing access to thousands of vehicles to rideshare drivers through Flexdrive’s partnership with Lyft Inc.

Founded in 2013, Flexdrive is a joint venture between dealer groups Cox Automotive Inc. and Holman Enterprises. Flexdrive’s platform helps dealers manage their fleets and allows consumers to access subscription plans from a smartphone app.


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