Ford Boosts Production of Ranger Pickup

January 31, 2019 at 3:56 PM

Citing strong initial demand, Ford Motor Co. is adding overtime shifts at its Michigan Assembly Plant to increase production of the all-new Ranger midsize pickup truck.

“Massive” overtime likely will be needed sometime in February, Kumar Galhotra, who heads Ford’s North American operations, tells reporters, without elaborating. He notes that about 300,000 customers have indicated plans to purchase the Ranger, which starts at $23,400.

The Detroit-area factory began building the Ranger in October, following an $850 million upgrade to prepare it for the pickup and upcoming Bronco SUV. The plant, which previously built the Focus small car, currently operates on a single shift.

About 250,000 Toyota Tacomas were sold last year to top the midsize pickup segment in the U.S. General Motors’ twin Chevrolet Colorado/GMC Canyon pickups were next-best with a combined volume of 170,000 units.