Michigan’s Planet M: Where Big Ideas in Mobility Are Born

July 11, 2016 at 2:02 AM

� A new campaign, dubbed Planet M, aims to coordinate the state of Michigan's prowess in personal mobility, and market those capabilities through a single initiative. The effort allows everyone in the state who is involved in the mobility industry to align themselves with Planet M and use its logo in their own promotions.

Planet M, which is strongly backed by Gov. Rick Snyder, is being coordinated by the Michigan Economic Development Corporation (MEDC) in close association with the Michigan Department of Transportation (MDOT).

Kevin Kerrigan, MEDC's senior advisor for automotive initiatives, says the effort is more than a trade initiative. He says Planet M is a movement that has gained immediate interest in Michigan among transport industry companies, the academic sector and local government.