Technologies that enable self-driving cars and vehicle-to-vehicle communications offer benefits. But will the value great enough to make consumers willing to pay for it?
The answer is “yes,” says Eric Hoarau, senior director of automotive technology and business development for Flex. The company helps carmakers develop connected-car systems that U.S. safety officials say could eliminate some 500,000 crashes per year—and deliver an array of useful mobility services into the vehicle.
Such features are likely to cost $350 initially, Hoarau says. But he cites National Highway Traffic Safety Administration data that predicts costs will drop to $250 or less as installations grow.