Monetizing a Car’s Data

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Cars already use onboard sensors to generate mountains of data about themselves. But carmakers aren’t yet monetizing such information by, for example, offering access to crash data to insurance companies, says Nigel Upton, general manager with cloud services provider Hewlett Packard.

HP and vehicle development engineering firm IAV are partnering to help carmakers build business models for these data opportunities. Lars Eggenstein, team leader for vehicle systems at IAV, says markets for such data are likely to reach critical mass by 2020-2025.